Social media management
Strategy, content, posting and community management on Instagram, TikTok, LinkedIn, X, Snapchat and Facebook.
- Monthly content calendar for approval
- Arabic & English captions
- Comment & DM handling in working hours
Marketing & media agency · Abu Dhabi · since 2016
Your brand, seen from every angle.
Since 2016, FiKRA 360 has been the marketing team behind UAE brands that cannot afford to look inconsistent. Social media, paid ads, websites, content and production, run by one team in Arabic and English. You approve every calendar before it goes live, you own every file we make, and you get one clear report a month.
Social media
Paid ads
Websites
Blogs & SEO
Photo & video
Brand design
- Social media
- Paid ads
- Websites
- Blogs & SEO
- Photo & video
- Brand design
- 2016
- Established and licensed in Abu Dhabi
- AR + EN
- Arabic-first content, written by native speakers
- In-house
- Photography, video and design under one roof
- Yours
- You own the accounts, files and footage, including after you leave.
Sound familiar?
Most marketing problems we see are coordination problems.
A designer here, an ad freelancer there, a photographer when budget allows, and nobody holding the plan. Each piece of work can be fine while the brand as a whole looks scattered.
Posting stops when the team is busy
Three weeks of silence undoes a month of good content.
Arabic reads like a translation
Your audience notices, and so does your leadership.
Ad spend with no clear return
Budget goes out every month and nobody can say what it brought in.
What we do
Everything your brand needs online, from one team.
Start with one service or hand us the full 360. Either way you deal with one account manager, who sends you a plan at the start of each month and a report at the end.
Paid advertising
Campaigns on Meta, Google, TikTok, Snapchat and LinkedIn, built around leads, bookings, registrations or sales.
- Audience, budget & funnel planning
- Bilingual ad creative & copy
- Weekly optimisation, monthly ROI report
Websites & landing pages
Fast, accessible, bilingual websites built on Next.js. They exist to turn visitors from social and search into enquiries.
- Arabic RTL + English from day one
- WhatsApp, forms & CRM lead capture
- Accessibility & performance standards
Content, blogs & SEO
Articles, page copy and press material written to an editorial standard, in both languages, so people can find you on Google.
- Keyword research in Arabic & English
- Monthly articles & newsletters
- Google Business Profile management
Photo & video production
Shoots for products, spaces, people and events, plus Reels and corporate video edited for each platform. All done by our own team.
- Commercial & event photography
- Reels, TikTok & corporate video
- Monthly content shoot days
Brand & advertising design
Identities, guidelines, campaign key visuals, print, outdoor and event branding, all built from the same brand rules.
- Logo, identity & brand guidelines
- Campaign key visuals & templates
- Print, outdoor, exhibition & event
Who we work with
We know the sectors we write for.
Established brands & groups
Companies with several brands, locations or audiences that need one consistent voice in Arabic and English, proper sign-off before anything goes live, and a team that can scale up for launches and seasons.
Real estate & developers
Project launches, listing content, lead-gen campaigns and broker enablement.
Healthcare & clinics
Content patients can understand, written within DoH and MoHAP advertising rules.
Hospitality, F&B & retail
Menus, offers, seasonal campaigns and a steady stream of Reels.
Education, events & professional services
Enrolment and registration campaigns, event coverage and thought-leadership content.
Why FiKRA 360
Built for brands that can't afford to get it wrong.
Staying consistent takes a process. Our month runs on sign-offs, proofreading and the UAE calendar, so nothing goes out on a guess.
Arabic-first editorial standards
Formal Arabic written and proofread by native editors. A writer adapts the English version by hand, so it keeps the same official tone.
Multi-level approval workflow
Content is drafted, reviewed and signed off by your team before scheduling, with a full record of every change.
Brand & advertising compliance
Strict adherence to your brand guidelines, correct logo usage and UAE advertising regulations, including the rules for healthcare and real estate.
UAE occasions calendar
Ramadan, Eid, National Day, back to school and the sales seasons planned and produced well in advance.
Clear contracts & reporting
Scopes, timelines and monthly reports written so your management and finance teams can read them without a briefing.
Confidentiality & an Abu Dhabi team
NDAs as standard, embargo handling for launches, and a team on the ground in Abu Dhabi for events and shoots at short notice.
Planning a launch or a seasonal campaign? Let's build the calendar together
Request a proposalThe 360 approach
The same four steps every month, and better results each time.
You always know what is going out, what it costs and what came back.
- Step 01
Discover
We audit your channels, audience, competitors and existing guidelines, then agree on the goals and how to measure them.
- Step 02
Plan
A content calendar and media plan for the month, mapped to campaigns and occasions, shared for approval before anything goes live.
- Step 03
Create & publish
We shoot, design, write, schedule and run the ads. Then we handle the comments and messages every working day.
- Step 04
Measure & refine
A monthly report in plain language: reach, engagement, leads, spend, and what we plan to change next month.
Selected work
Recent projects
- Retail
- Campaign
- Video
[CLIENT NAME]: National Day campaign
[One line on the brief, the deliverables and the outcome.]
- Real estate
- Website
- Paid ads
[CLIENT NAME]: Project launch website and lead campaign
[One line on the brief, the deliverables and the outcome.]
- Healthcare
- Social media
[CLIENT NAME]: Clinic social media & photography
- F&B
- Reels
[CLIENT NAME]: Restaurant launch content series
- Events
- Branding
[CLIENT NAME]: Exhibition stand & event coverage
Content studio
Our own photographers, videographers and editors, so nothing waits on a freelancer.
One shoot day a month gives us enough photos and footage for a month of posts, ads, Reels and website imagery. Everything looks like it came from the same brand, and you get the files with usage rights sorted.
- Product & food photography
- Corporate portraits & leadership
- Event & conference coverage
- Reels, TikTok & YouTube Shorts
- Corporate & explainer video
- Drone & property walkthroughs
Packages
Monthly plans that grow with you
No long lock-ins. Ad spend is paid directly to the platforms and is separate from our fee. Custom scopes and annual contracts available for larger organisations.
Starter
For businesses getting consistent online.
From3,000/ month
- 2 social platforms
- [X] posts per month, bilingual
- Content calendar & design templates
- Monthly performance report
Most popular
Growth
Content plus ads to drive leads.
From6,500/ month
- Everything in Starter
- 3 platforms + Reels
- Paid ads management
- 1 content shoot day per month
- Community management
360 Complete
Your full outsourced marketing department.
From12,000/ month
- Everything in Growth
- Blogs, SEO & newsletter
- Website care & landing pages
- 2 shoot days + event coverage
- Dedicated account manager
Enterprise & groups: project-based scopes, annual retainers, multi-brand plans and purchase-order billing are all available. Ask for our company profile.
Questions
Before you ask
Anything else? Message us on WhatsApp. A person answers during working hours.
How quickly can we start?
Most accounts go live within two weeks: one week for discovery and the first calendar, one week for approvals and setup.
Do you write in Arabic natively?
Yes. Arabic content is written by native Arabic writers and proofread; English is adapted rather than translated word for word.
Who owns the content and the accounts?
You do. Accounts, ad managers, raw footage and final files remain your property, and we hand everything over if you ever leave.
How do approvals work?
Every calendar and campaign is shared for review before publishing. For larger organisations we set up multi-level sign-off with your marketing or communication team.
Is ad spend included in the packages?
No. Ad budgets are paid directly to Meta, Google, TikTok or Snapchat from your own account, so spend is transparent and yours.
Can you work on a project basis?
Yes. We quote websites, campaigns, shoots and event coverage per project. A monthly retainer costs less than the same work quoted piece by piece.
Insights
From the blog
Planning
Ramadan 2027 content planning: what UAE brands should prepare by December
[DATE] · 6 min read
Process
A practical approval workflow for social media teams with more than one sign-off
[DATE] · 5 min read
Paid ads
Meta vs TikTok vs Snapchat: where UAE SMEs should put their first AED 5,000
[DATE] · 7 min read
Let's plan your next 90 days
Tell us about your organisation. Within one working day you'll get a free audit of your channels and a first proposal.
WhatsApp [+971 XX XXX XXXX][hello@fikra360.ae]
Abu Dhabi, United Arab Emirates · Mon to Fri, 9am to 6pm